Ann Arbor Startup Weekend, As A Type Of Puzzle Game

Ann Arbor Startup Weekend (SWA2) reminds me of a type of Alternate Reality Game. That's a structure that blurs the line between a game and normal life. Like an Alternate Reality Game, SWA2 provides a tantalizing dramatic narrative (about you, starting a company), gradually revealed through a series of questions that stimulate your curiosity.
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