I like the idea-- I love minimalism in most forms-- but I'm not crazy about their implementations. Most of these are just plain fields with text on them. I would hate to go into a store and see shelf after shelf of monochrome packages with just the title of what they are on them. I would prefer the Red Bull, for instance, to just have the blue and silver quadrants, possible with the red bull icon as well. I think these guys need to integrate a little bit of heraldry into their execution.